Duck Duck Go sounds kind of weird doesn't it? It is a search engine that
"doesn't track you" so they say.
For years the top search engine (a search engine is a web site that
collects all the data from other web sites so it can to help you search for the subject of your
interest) was Yahoo then Google came up and took the lead. More people use
Google than all the other search engines in the world combined to find
what they are looking for.
More than likely you found this page by searching and
there is a 69% chance that Google gave you this web page.
The reason you should consider
looking for a different search engine is the big guys are collecting a lot
of information from you when you type in your search "keyword"
in their search box, then
clicking on the web site you are interested in supplied by the search web
site. (See DuckDuckGo's Don't
Track page for what they are really collecting).
Part of the information
they collect is used in building a "profile" of your likes and searches
that are part of you acceptance for using their web site to search for
They then use that information to "target" you with
certain types of ads because you searched for things that an advertiser or
advertisers have paid the search engine to place on pages of the web site
you are reading.
These ads (the FCC said that ads have to be
distinguished from the normal text of a page either by color or text in
smaller print denoting the presence of an ad) come from the profile that
the search engine has built up of your searches and where you go on the
Troubleshoot, repair, maintain, upgrade & secure...
Is it illegal? Not yet, there hasn't been a test case in the USA
yet about the tracking.
Why hasn't there been a test case? My guess is it wont happen, the
tracking information can be useful in law enforcement to some degree.
the Supreme Court said about wireless cell phones and computers: "There is
no expectation of privacy when broadcasting on a radio frequency!"
and your cell phone along with your wireless connection of your computer
are radio frequency devices - transmitter and receiver set.
So if the
tracking of you while doing searches comes to the Supreme Court you will
get the same result, and by the way the only way we can keep a "FREE"
internet is to allow the companies that provide this service to make money.
reasons for collecting data, part of it is to provide a better
"experience" [uh-huh...] when you search for your subject matter
but there is a fly in the soup.
They collect more than they really
need. They don't need to know your age, sex, where you are located while
doing the search, or the Operating System you have on your computer and so
on. All of this information is purely for the advertisers, it is of no use
by the search engine at all.
DuckDuckGo is not a anonymous proxy web service in the respect that they
do use some information when you do a search from their web site. (see my
anonymous proxy web sites)
It is your privacy like your data if you don't
protect it they will use is sometimes to help you and definitely to take
advantage of you.
search engines may build a 'profile' of my searches which I can not stop
[yet] but can limit because I use a
RAM drive to store my IE and Firefox
browser history and cookies on, when I shutdown the computer is is all
gone, nothing stored on the hard drive where it can be retrieved.
web site collects three pieces of information from you when you read a page:
Your location from the IP address, the page that sent you to this web
site, and the pages you viewed while here. If you use a web site such as
the Google HTTPS or an anonymous web site I still see where you come from
and the pages. This should not be of a concern to you because I only use
this information to improve this web site.
I am testing
with some of my personal
web browsers and may add more to this article at a later date.
If you use social media such as Twitter, Facebook, or Google +1 you need to use
the "Do Not Track Me" tool to unblock those services otherwise they will not
display on the web page.
For my personal use I have switched over to DuckDuckGo, the return on any
keyword I do a search for is found and the list isn't limited to 10 returns per
page, it scrolls down until you either didn't find what you are looking for or
you find it. For my business I still use Google and Bing occasionally.
In 2017 I stopped using goggle or yahoo exclusively, I only use DuckDuckGo for
my searches I also set my browsers to delete all coockies/history on exit of the
program. Why? There was a test case in court where a disgruntled spouse used the
browsing history of the defendant to sue for a devoice. Now I don't have marital
problems and hope to not have them in the future however what I do on the
internet is no one's business but mine! (Once again a lawyer has used the
internet to gain the most financial advantage for their client, whether this is
a good thing or not is up to debate...).